Research confirms rich internet content increases bookings five to one.
Travelers researching intermediary sites (i.e. Google, Orbitz, Expedia) on the web are motivated to seek additional information on the supplier site when rich content is displayed – almost 50% find the supplier site & book there!
Improved customer satisfaction
Virtual tours, videos, and WebShows give a prospect a more realistic view of the
property letting them know exactly what to expect when they arrive.
Cost savings
The cost to produce, host & distribute a digital brochure to 1,000s of interested
prospects is a small fraction of traditional print collateral.
One stop shop
Rich content is hosted & linked from ICE servers keeping it updated 24/7.
Time savings
ICE Portal saves time by organizing, categorizing, formatting, sizing and branding
the content for each travel channel.
